At TwoWards Solutions, we love leveraging technology to help businesses tell their stories, strengthen their presence, and simplify their processes. One of our success stories is Centered Youth Clinic & Consulting (CYCC), an innovative healthcare clinic that provides primary and specialized care to youth, from newborns to young adults. Their approach is based on trauma-informed, team-based, and lifestyle medicine principles—a game-changer in how healthcare is delivered.
The Challenge🤔: Establishing a Strong Social Media Presence
When CYCC first came to us, they had just opened their doors and were focused on getting their operations running smoothly. Marketing wasn’t a priority at the time, but they quickly realized the importance of establishing a social media presence to connect with their community and build trust with potential patients. CYCC needed a clear strategy and streamlined management of their social media channels to keep up with the demands of their growing clinic.
The Solution 💡: A Strategic Approach to Social Media Management
TwoWards Solutions created a comprehensive social media strategy for CYCC, one that aligned with their mission and vision. And we didn’t just stop at strategy creation—we oversaw its implementation and helped streamline the management of their channels using a project management tool called Asana. This approach ensured that CYCC could efficiently manage their social media, freeing them up to focus on what they do best—providing exceptional care.
Why a Good Social Media Strategy Matters 📝
For a healthcare clinic like CYCC, social media isn’t just about posting content; it’s about building a relationship with the community it serves. A well-crafted social media strategy can accomplish the following:
Build Trust: Sharing valuable information consistently helps establish credibility and trust among patients and the community.
Increase Engagement: Engaging posts and educational content keep followers interested and informed, fostering better patient relationships.
Attract New Clients: A strong online presence is often the first touchpoint for potential patients searching for healthcare services.
Streamline Communication: A good social media strategy takes the guesswork out of what to post on social media, making social media management more efficient, which gives your business more time to do what you do best.
The Results 📈: A Growing Practice with Stronger Engagement
Two years later, CYCC has seen significant growth. With over 450 patients, low no-show rates, and strong patient engagement, the clinic is thriving. On top of that, they’ve earned a 5-star Google review rating—a testament to their excellent care and the connection they’ve built with their community through social media.
CYCC now uses the social media strategy TwoWards Solutions created to guide the work they assign to their interns, allowing CYCC to focus on more critical aspects of running their clinic. Additionally, Asana, the project management tool we introduced, has become a key part of managing all their workflows, well beyond just social media.
Client Feedback 🗣️: Trust, Credibility, and Professionalism
CYCC was clear about what made working with TwoWards Solutions so impactful. "We chose to work with them because they understood our vision and validated who we are as an organization that is redesigning how healthcare is delivered," they shared.
TwoWards Solutions’ ability to expertly communicate CYCC’s mission helped build their trust and credibility, allowing them to focus on growth without worrying about how they were represented online. They also appreciated our professionalism, systematic approach, and fresh ideas throughout the project.
Helping Businesses Like CYCC Thrive 💪🏽
At TwoWards Solutions, we’re passionate about helping businesses like CYCC grow, connect, and streamline their operations. Whether it’s creating a social media strategy or simplifying workflows, we’re here to support your business every step of the way. Want to see how TwoWards Solutions can help take your social media to the next level? Let’s chat! Click here to schedule some time for us to learn about your unique needs and how TwoWards Solutions can assist.
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